April News


Aaron Wines

This month we are featuring a local winemaker, Aaron Jackson, of Aaron Wines. He’s most known for his Aaron Petite Sirah, which he’s been producing since 2002 and that we feature on our list here at Novo, as well as, at our sister restaurants, Luna Red and Robin’s.

 Aaron grew up on the Central Coast in Cayucos and has been producing wine for the last 14 years. The first reason he got into winemaking was the fact that he was born and raised on the Central Coast and wanted to live here for the rest of his life. He always wanted to develop a career centered around what he considers to be one of the most amazing communities in the world, which he loves. In his opinion, local business is the heart and soul of why it’s so special here. Secondly, he always wanted a multi-dimensional career, and as a winemaker you never get the opportunity to be bored. Winemaking encompasses art, science, business, and most importantly, a connection with mother nature and the land where he lives. Every year is a new set of challenges, risks, and rewards. Aaron is captivated by the place that he calls home, growing grapes and making wine here  – in essence expressing the terroir of where he lives and breathes. It is an incredibly rewarding job!

The brand Aaron was created to showcase Petite Sirah from the limestone hillsides of westside Paso Robles. The goal was to be against the grain and focus on a varietal that has enormous potential in Paso Robles, but was not being realized at the time Aaron began making wine. He was looking to open the eyes of consumers to the amazing wines that Petite Sirah can produce, and how the varietal is so perfectly suited to Paso. His other brand, Aequorea (latin for “of the sea”) was created to focus on pioneering individual vineyard sites in SLO County that are extremely close to the ocean. With Aequorea Aaron produces Pinot Noir and aromatic white wines from vineyards all within 6-miles of the ocean, from sites in San Simeon, Cambria, Cayucos, and Pismo Beach – all sites that most people wouldn’t know had vineyards. When you’re growing as close to the ocean as some of these sites are, it can be a very man vs. nature kind of relationship!

Most recently Aaron built a winery in Paso Robles in a new area that has been dubbed “Tin City” (no relation to the Tin City of Cambria). The area is near Templeton just off Hwy 101, and recently became home to about a dozen wineries, as well as, Barrelhouse Brewing Co. and a new distillery. It’s an exciting area for Paso Robles, with all the wineries being within walking distance from each other, and the area regularly has live music and food trucks in the neighborhood! We highly encourage you to visit Aaron Wines, winery and tasting room, at 3050 Limestone Way in Paso Robles, just off Ramada Drive.

FeaturedSpirits_Amaro bottlesFeatured Spirit Amaro

We are welcoming several new Amaro brands to our liquor program.

“Amaro”, which means ‘bitter’ in Italian, is a liqueur that is commonly drunk as an after dinner Aperitif.  Viscous, and bitter-sweet in taste; they are generally lower in alcohol and perfect to round out an evening.

Our featured Amaro brands are named after the family which produces them and are as follows:





Santa Maria



In order to familiarize or reacquaint yourself to these delicious new additions, we are offering them as a flight option.  Three 1 oz. pours of your choice, $12.


FeaturedFood_FalafelFeatured Dish from our New Spring Menu

Come and try our Falafel appetizer on the new spring menu.  A blend of chickpeas, onion, fresh herbs, and toasted spices fried to perfection.  Served with grilled flatbread, vine ripened tomatoes, butter lettuce, mint, cilantro, lemon tahini yogurt and a cucumber red onion relish.  Another great appetizer to start your meal or share with friends!

IMG_9846Featured Employee: Matt Kubat

As we enter a bountiful spring season we would like to highlight one of our dedicated and hard-working employees, Produce Buyer, Matt Kubat. You may have seen Matt at any one of the various farmers’ markets around the County. He goes to market on an average of 3-4 times a week to purchase fresh produce for Novo and sister restaurants, Luna Red and Robin’s. Matt fosters great relationships with local producers and purveyors, ensuring the freshest ingredients make the journey from farm to table, while also supporting our local economy. So the next time you’re at the farmers’ market you might get an opportunity to say hello to Matt and give him a well-deserved pat on the back!